One of Samsung’s social campaigns was activating users to capture a photo at 12PM and 12AM and share via social. This showcases the incredible quality of the Samsung Galaxy S9 camera, at all hours of the day.
I designed an animation that was showcased at the iconic Samsung 837 space in New York, NY.
Bixby is Samsung’s voice assistant. A series of animated pins, shared on Pinterest, showcase unique uses for the voice assistant.
I designed and animated each asset from concept to completion.
Pinterest pins became an opportunity to share photography tips for Samsung users.
Animations were made simple, with eye-catching photography. An engaged user would be able to take away simple steps to take a better photo in just a few seconds.